Kuwait-based retail franchise operator MH Alshaya has signed an exclusive partnership agreement with Japanese household and lifestyle brand Muji.
Under the agreement, Alshaya will bring the brand to the Middle East with the first Muji store expected to open this year in the region.
MH Alshaya executive chairman Mohammed Alshaya said Muji is an iconic retail brand that has global appeal for its innovative store concept and product range.
"We believe its unique proposition will have strong customer appeal here in the Middle East and look forward to opening the first store at The Avenues in Kuwait later this year," Alshaya said.
With over 500 stores across Asia, Europe, Japan and the US, Muji is characterised by its design simplicity and minimal packaging.
The retailer, a part of Tokyo-based Ryohin Keikaku, employs over 4,500 staff and operates retail stores in Asia, Europe and the US.
Muji sells more than 7,000 products comprising clothes, home furnishings, cosmetics, travel accessories, stationery and gift items.
In January 2012, the UK chapter of Alshaya said it had reached agreement to purchase troubled lingerie chain La Senza out of administration.
Alshaya's move to buy 60 of La Senza's stores was part of the company's plans to invest around £100m in the UK retail sector over the next two years.
MH Alshaya, a part of Alshaya Group, operates over 55 retail brands, including American Eagle, Boots, Debenhams, H&M, Mothercare, Office Depot, Pottery Barn, Pottery Barn Kids, P.F. Chang's and Starbucks.
The firm employs 28,000 people and operates more than 2,200 stores across seven divisions: fashion & footwear, health & beauty, food services, optics, pharmaceuticals, office supplies and home furnishings.
Alshaya has retail presence in 19 markets across the Middle East, North Africa, Russia, Turkey and Europe.