September 4, 2012

Samsung to operate 1, 000 stores in India by 2012 end

South Korea-based consumer electronics conglomerate Samsung plans to operate 1,000 retail outlets by 2012 in India, as a part of retail expansion across the country.

By admin-demo

South Korea-based consumer electronics conglomerate Samsung plans to operate 1,000 retail outlets by 2012 in India, as a part of retail expansion across the country.

The move is part of the retailer’s aim to capture a larger share of the consumer segment for IT products like laptops and printers.

In 2011, the retailer’s Mobile and IT sales contributed about 55% to its INR200bn ($3,602m) revenues, reported Business Standard.

Samsung India Mobile and IT head Ranjit Yadav was quoted by the website as saying that the company is focused on launching more made-for-India products and expanding its retail footprint.

"Currently, we have about 700 Plazas, IT exclusive stores and presence across large formats retail stores and multi-brand stores," Yadav added.

Samsung, which currently has about 9% share in the consumer notebook segment, is aiming to expand it to about 12% by 2012 end and a 40% share of the Indian multi-function printer segment by December 2013 from its current share of about 22%, Yadav added.

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In addition, the electronics retail has launched its new laptop under Series 9, featuring a 13-inch screen, weighing 1.16kg and powered by Intel’s i7 processor.

It has also launched Series 5 550P (15-inch screen) and Series 3 350. Both of devices feature third-generation Intel i7 processors.

Established in 1938, Samsung sells apparel, chemicals, consumer electronics, electronic components, medical equipment, precision instruments, semiconductors, ships and telecommunications equipment.