May 27, 2013

Uniqlo to roll out 50 stores in Philippines by 2016

Uniqlo, a brand of Japanese retailer Fast Retailing, has outlined plans to launch 50 outlets across the Philippines over the next three years.

By admin-demo

Uniqlo, a brand of Japanese retailer Fast Retailing, has outlined plans to launch 50 outlets across the Philippines over the next three years.

As part of its extensive expansion, an outlet under the brand name was launched in SM City Pampanga.

Fast Retailing Philippine chief operating officer Katsumi Kubota told Malaya Business Insight that Uniqlo is gearing up for
opening of two outlets in Fairview and Glorietta 5 in June 2013.

"We will also open additional five stores before the year ends," added Kubota.

Although the company has launched its first stores in Kapampangans, it will unveil stores in Cebu or other cities.

Kubota claims that the move was a part of their logistic strategy to be ready for the transfer of items and so it opted for stores closer to Manila.

Content from our partners
Advanced analytics and predicting market trends in FMCG
How smart predictive analytics is shaping product development
Data analysis in the brave new world

We would ensure that each store would be of a minimum store size of 750m2, Kubota noted, besides adding that the retailer would spend nearly PHP1m ($23,956) on each store.

Uniqlo is seeking the launch of large format stores in the country during the latter part of expansion, besides opening its standard sized outlets of 1,000m2 in line with its global practice.

Kubota remarked that the company is not concerned with the expansion of other brands in the country.

"We are driven by the (economic) growth of this country. We are watching how business here goes. Our expansion continues.

"We are ready for competition. It’s a good thing for us and for the Philippine economy," Kubota noted.

Uniqlo currently operates around 1,200 stores in 13 markets, such as Japan, China, France, Hong Kong, Korea, Malaysia, the Philippines, Russia, Singapore, Taiwan, Thailand, the UK and the US.