American fashion label J Crew is expanding its bricks-and-mortar presence outside of North America and will be available at stores in Beijing and Hong Kong in 2012.
J Crew has entered into a strategic partnership with Asian designer specialty store Lane Crawford to sell its selected products in Asia.
The US retailer, taken private last year in a $3bn deal, will sell J Crew women's and men's collections through Lane Crawford's retail and online stores.
A selection of J Crew Autumn/Winter 2012 women's ready-to-wear and shoes, men's apparel and accessory collections will be available at select Lane Crawford stores, starting from October 2012.
The clothes will be initially sold at the Lane Crawford ifc mall in Hong Kong, the Seasons Place store in Beijing, and on lanecrawford.com, providing a new and exclusive positioning for both brands across Greater China.
The US firm has expansion plans, which include opening specialty stores in select markets in Europe and Asia over the next several years.
As of 7 June 2012, the group operated 277 retail stores: including 227 J Crew stores, eight crewcuts stores and three J Crew stores in Canada, 39 Madewell stores, the J Crew catalog business and jcrew.com as well as 96 Factory outlet stores.
Lane Crawford is a part of The Lane Crawford Joyce Group, which operates more than 550 points of sales (POS) across Greater China and South East Asia.
US clothing retailers are eying Asian market for growth - recently Macy's has invested $15m in the Chinese online retail firm VIPStore and agreed to sell merchandise through VIPStore's luxury retail site, omei.com.
Image: J Crew clothes will be initially sold at the Lane Crawford ifc mall in Hong Kong, the S
easons Place store in Beijing, and on lanecrawford.com. Photo: J.Crew