US-based e-commerce major Amazon has launched a Kindle Store in India that is expected to offer a huge collection including several best sellers at low prices.

The India Kindle Store offers over one million books, including 70 of 100 Nielsen Bestsellers. Kindle Content vice president Russ Grandinetti said the Kindle store will offer Kindle book purchases in rupees and will give the ability to buy and read the work of many great Indian authors.

The store features a vast selection of titles, new releases, bestsellers, and works from a range of Indian authors, including Chetan Bhagat, Ashwin Sanghi, Ravinder Singh and Amish Tripathi.

Amazon has teamed up with Croma, an Indian retail chain of consumer durables and electronic products, to launch Kindle ebook reader in India.

Under the partnership deal, Kindle ebook reader will be available exclusively in Croma retail stores.

Croma CEO and managing director Ajit Joshi said that it is the first Indian retailer to offer the latest generation Kindle to its customers.

"This product will launch exclusively in all Croma stores across India at an introductory price of 6,999 INR," Joshi added.

"Kindle is the bestselling e-reader in the world and has revolutionized the way people read.

"Kindle wirelessly downloads books on a high-resolution electronic-ink screen that looks and reads just like real paper, even in bright sunlight."

Amazon also launched Kindle direct publishing (KDP) for independent authors and publishers in India.

KDP is a free and easy way for authors and publishers to make their books available to Kindle customers in India and around the world on both Kindle devices and free Kindle reading applications.