US-based e-Commerce major, Amazon, plans to open a new international design and development center in London, UK, as part of its moves to develop and expand its on-demand television and film services.

The new development center, spread across 47,000ft² of space and occupying eight levels, will be located near the Barbican tube station, in the region of London known as, TechCity.

The retailer’s UK-based subsidiaries, LoveFilm and Pushbutton, will jointly work on the new project to provide film and TV on-demand services.

Commenting on the impending opening of the Amazon international design and development center in London, the center’s managing director Paula Byrne told The Telegraph, "Innovation is part of the Amazon DNA and we are creating a centre of excellence to design and develop the next generation of TV and film services for a wide range of digital devices,"

The project is part of company’s focus on television and film offerings, Byrne added.

Around hundreds of existing LoveFilm and Pushbutton staff, including software engineers, website specialists and graphic designerswill be moved into the new office, slated to open in the next coming months, said the retailer.

The New development center will be devoted to designing and developing new products and services besides creating interactive digital services for TVs, game consoles, smart phones and PCs; improving customer experience on Amazon websites around the world; and developing digital media services and APIs.

Amazon retails products in a variety of categories such as books & movies, music & games; digital downloads; electronics & computers; home & garden; toys, kids & baby; grocery; apparel, shoes & jewelry; health & beauty; sports & outdoors; tools, auto & industrial through its own retail websites as well as other third-party platforms.