British supermarket chain Asda Stores has roped in supply chain optimisation provider Manhattan Associates to support business growth.

The retailer has selected multiple components from the Manhattan SCOPE and Supply Chain Process Platform (SCPP) for cross-application optimisation, ease of configuration and implementation, and a lower overall cost of technology ownership.

Asda Direct new business distribution head Paul Anastasiou said the company needed a supply chain technology platform that would allow it to continue along the growth trajectory it has experienced in recent years.

"We also wanted a systems platform that would allow us to enhance the overall efficiency of our distribution processes and offer complete visibility of inventory throughout our operation," Anastasiou added.

"Finally we wanted a supply chain technology platform that could integrate with our core systems and support our growth and range expansion goals.

"We chose Manhattan Associates because its systems met all of these requirements and because its people really understood our organization and our business challenges from the get-go."

Asda Direct offers a range of goods from electrical appliances and clothing to home furniture, toys, home entertainment products, garden and outdoor equipment and baby items.

Over the last four years, the business claims to have experienced rapid growth and anticipates a continuation of this trend for the foreseeable future.

Initially, the deployment will be at the Asda e-fulfilment centre run by specialist 3pl Clipper Group at their centre in Ollerton, Nottinghamshire.

Later, the project will progress to other Asda distribution centres where Asda Direct orders will be fulfilled.

The technological solutions by Manhattan will support a range of ordering and delivery options which will extend as the deployment project progresses.

Asda Stores, which operates more than 500 stores, sells a range of products including food, clothing, general merchandise, toys and financial services.

Image: Asda headquarters at Great Wilson Street, Leeds, UK. Photo: RichTea