American bookselling retailer Barnes & Noble will introduce its Nook reading experience and digital bookstore in UK market in autumn 2012 through www.nook.uk.
The launch marks the Barnes & Noble’s first international expansion.
Barnes & Noble will offer its NOOK digital products and content in the UK through partnerships with major retailers, both established physical and online channels.
The first products to be available in mid-October include Barnes & Noble’s line of E Ink Readers, NOOK Simple Touch and NOOK Simple Touch with GlowLight.
Barnes & Noble’s NOOK Simple Touch and NOOK Simple Touch with GlowLight are set to launch in the UK in time for the holiday shopping season.
NOOK Simple Touch is a reader with paper-like reading screen and long battery life, and is equipped with GlowLight that adds a patent-pending lighting technology for reading in the dark.
Both of the lightweight devices claimed to feature built-in access via Wi-Fi to Barnes & Noble’s leading digital catalog and an ergonomic form with a soft-touch back that’s comfortable to hold for hours, said the retailer.
The NOOK products and digital content allow UK customers to shop an expansive NOOK Store featuring more than 2.5 million digital titles besides top-selling UK books, newspapers and magazines – plus comics, exciting NOOK Apps and more.
Barnes & Noble chief executive officer William Lynch said that the firm will offer its line of NOOK reading devices and digital bookstore to its consumers in the UK.
"We’re confident our award-winning technology, combined with our expansive content – including books, children’s books, magazines, apps, movies and more – will bring UK customers the option they’ve been waiting for," Lynch added.
Barnes & Noble is a retailer of content, digital media and educational products, operating 691 bookstores in 50 states.
Barnes & Noble College Booksellers, a wholly owned subsidiary of Barnes & Noble, also operates 647 college bookstores.