British department store chain Debenhams is looking to double its share in the women’s footwear market by aggressively expanding its existing range in addition to offering new brands.
The retail brand plans to roll out international brands in the latter half of 2012 across its 170 branches that have created an extra 25% space for the new collections, reported drapersonline.com.
Debenhams said that it currently is setting up a number of new shopfits with expansion likely to take place over the rest of the year.
The retailer will also rebrand about 69 of its international branches as part of its expansion drive.
Debenhams said that the brand has employed designers at such as J by Jasper Conran, and will offer international brands to increase its product portfolio while being ‘heavily targeted’ in its consumer marketing campaigns.
Debenhams senior footwear brand merchandiser Joanne Parker said that the brand wants people to think of Debenhams as the key destination for footwear, offering a wide choice of shoes to suit all occasions.
"Debenhams has the unique advantage of being able to showcase high street fashion alongside our exclusive Designer at Debenhams brands," added Parker.
"We are able to offer a diverse selection of shoes, are very confident in our shoe offer and the success relies on our ranges catering for all budgets."