eBay has agreed to acquire Shutl, a UK-based technology start-up that connects online retailers with local same-day couriers, for an undisclosed amount to expand its local delivery capabilities.

Founded by Tom Allason, the company recently expanded into the US, offering a similar service in Manhattan and Chicago.

As part of its new local commerce initiatives, eBay is planning to expand the eBay Now service to 25 markets by the end of 2014, including major metro areas in North America and select international markets.

eBay Now, which was introduced in October 2012 and currently launched in Chicago, is a service available through iPhone, Android and desktop web that delivers products to shoppers from local stores like Best Buy, Macy’s and Target in less than an hour.

Devin Wenig, president of eBay Marketplaces, said: "With eBay’s latest steps, we are bringing together the best of what people need from a shopping experience – speed and convenience – with things people love about shopping, like discovery and inspiration.

"Today, approximately 75 per cent of what people buy is local, found within 15 miles from their home. Traditional retail isn’t going away. But it is transforming, and that creates enormous opportunity within the $10trn total commerce market."

The company also launched a new page on eBay.com called eBay Today that helps shoppers to find best collections of items, which are selected daily by its new chief curator and editorial director Michael Phillips Moskowitz.