Internet major Google is working over plans to launch its own network of retail stores, to sell Google-branded hardware.

The search engine major is reportedly trying to have the stores opened by the 2013 holiday season, while the location of the stores remains unclear.

The Wall Street Journal quoted sources familiar with the developments that Google is also studying rival Apple‘s playbook for building a consumer-electronics brand.

Google’s physical retail foray is currently limited to Chromebook promotions in dedicated areas of BestBuy in the US and Dicksons Retail in the UK.

Inside Google, the idea of opening retail stores has long been debated as the company has become a major player in mobile devices, the sources were quoted as saying.

Although, the internet giant hasn’t expressed much interest in retail business since Google co-founder Larry Page became the company’s chief executive, many believe that the move would be a logical step forward.

The company is expected to retail its Glass, Nexus and Chrome product lines through the proposed stores, if and when they become a reality.

Home-entertainment devices developed by Google’s Android division could also make their way into the stores as well as Android-powered smartphones and tablets under the Nexus brand that Google has sold through its website.

Google’s chief rivals Microsoft and Apple both have retail operations in the US with 30 and 400 stores respectively.