British womenswear retailer Hobbs has posted 16.4% increase in total sales for the Christmas shopping period over ten weeks ending 5 January 2013, as compared to corresponding period in 2011.

The soaring total sales figure for the period is attributed to 60.2% surge in online sales, as against online sales during ten weeks period in 2011.

Sales in brick-and-mortar outlets witnessed a growth of 6.1% year-on-year.

Commenting on the positive results, Hobbs chairman Iain MacRitchie remarked that the ongoing economic turmoil did not have any considerable affect on Christmas revenues with strong sales across all its labels and channels.

"Our multichannel offer plays an important role in providing our customers with a great shopping experience during the busy Christmas period," explained MacRitchie.

The busiest shopping day was on Boxing Day, recording 80% growth in online sales, year-on-year.

NW3, the sister brand of the retailer, has reported a rise of 35% during the period as compared to Christmas trading period in 2011.

It has also launched another brand, Invitation, in 2013 to expand its retail business across the market.

"While we anticipate conditions will remain challenging for the retail sector over the coming year, we are looking forward to continued growth across the business both domestically and internationally in 2013," concluded MacRitchie.

Currently, it operates 140 branches in the UK and Ireland along with additional franchised stores in UAE and Sweden.