June 30, 2013

Indian coffee chain Café Coffee Day to open 500 outlets by 2015

Café Coffee Day, an Indian coffee shop chain, is gearing up to open 500 new cafes over the next three years to expand its footprint in its home market.

By admin-demo

Café Coffee Day, an Indian coffee shop chain, is gearing up to open 500 new cafes over the next three years to expand its footprint in its home market.

The chain, a subsidiary of Amalgamated Bean Coffee Trading Company (ABCTCL), plans to expand its network from the current 1,497 outlets to a total of 2,000.

CCD intends to open the proposed stores in three formats of café, lounge and square, reported The Economic Times citing PTI.

Commenting on the development, CCD marketing president Ramakrishnan K told the publication that the chain is looking at a store count of 2,000 by 2015.

Although majority of these outlets would be in café format, the chain is keen to launch some stores under lounge and square formats, added Ramakrishnan.

CCD currently operates three outlets in square format, 47 in lounge model, while the remaining are café shops.

Ramakrishnan further added that the investment for the expansion varies depending on the format.

The coffee retailer, meanwhile, is keen to enhance its presence in the country by spreading to about 500 cities from current 200.