US-based restaurant chain Jamba Juice plans to foray into the Mexican market with 80 franchised restaurants planned to be unveiled over next ten years.
The chain entered into a master franchise agreement with Casa Operadora de Franquicias to execute the roll out with the first of the proposed stores expected to be unveiled by the end of 2013.
Commenting on the developments Casa Operadora de Franquicias CEO Mario Conzuelo noted that the beverage market in Mexico was on an upward trajectory with local consumers increasingly becoming aware of the importance of healthy eating habits.
"Jamba Juice will fill a gap in the market by providing great tasting and nutritious food and beverages. We are very excited about the opportunity to bring Jamba Juice to Mexico," opined Conzuelo.
Jamba Juice’s expansion plans is consistent with its objective of unveiling over 400 new outlets in South Korea, Canada, the Philippines and Mexico.
The expansion plan also includes 125 outlets in the state of California to further the brand’s presence in the US.
Jamba Juice, meanwhile, posted a net income of $0.3m for the 2012 financial year when compared to the $8.3m net loss in 2011.
System-wide and franchise-operated comparable store sales for the year increased 5.1% each while total revenues were up 1% to $228.8m
Jamba Juice chairman, president and CEO James D. White that looking ahead to fiscal 2013 the chain will look to continue the momentum gained in 2012.
"Our new BLEND Plan 3.0, introduced earlier this year, will broaden and strengthen our efforts to become a globally recognized $1 billion globally recognized, healthy active lifestyle brand by 2015," concluded White.