November 25, 2013

Sequential Brands to expand Ellen Tracy network in South Korea

US-based Sequential Brands Group (SQBG) plans to expand its brand Ellen Tracy across South Korea, in a move to strengthen its network.

By admin-demo

As part of the expansion, Sequential Brands will open international distribution in South Korea, renew partnerships with licensees, and launch a new category for Ellen Tracy.

Recently, Sequential Brands’ Ellen Tracy has signed license agreements with G-III Apparel Group for outerwear and dresses; Palm Beach Beaute for fragrance; and Concept for watches.

Sequential Brands Group president Rick Platt said, "What began as a women’s blouse company has evolved to an offering of over 30 product categories, experiencing 4 years of consecutive double-digit retail sales growth."

"Developing brands into full lifestyle collections by working with blue-chip partners is the core competency of our business, and the success of Ellen Tracy is a key example of our formula," Platt added.

In addition, a new license was signed with Shason to launch a line of high-end handmade rugs for Ellen Tracy, debuting at retail in 2014.

Sequential Brands Group owns, promotes, markets, and licenses a portfolio of consumer brands that presently include Ellen Tracy, William Rast, People’s Liberation, DVS(R), Heelys, Caribbean Joe, Revo and The Franklin Mint.