As part of the expansion, Sequential Brands will open international distribution in South Korea, renew partnerships with licensees, and launch a new category for Ellen Tracy.
Recently, Sequential Brands’ Ellen Tracy has signed license agreements with G-III Apparel Group for outerwear and dresses; Palm Beach Beaute for fragrance; and Concept for watches.
Sequential Brands Group president Rick Platt said, "What began as a women’s blouse company has evolved to an offering of over 30 product categories, experiencing 4 years of consecutive double-digit retail sales growth."
"Developing brands into full lifestyle collections by working with blue-chip partners is the core competency of our business, and the success of Ellen Tracy is a key example of our formula," Platt added.
In addition, a new license was signed with Shason to launch a line of high-end handmade rugs for Ellen Tracy, debuting at retail in 2014.
Sequential Brands Group owns, promotes, markets, and licenses a portfolio of consumer brands that presently include Ellen Tracy, William Rast, People’s Liberation, DVS(R), Heelys, Caribbean Joe, Revo and The Franklin Mint.