A wholly-owned unit of Berjaya Retail ( B-Retail), Singer plans to open another 249 retail outlets in Malaysia by 2013, a move to strengthen the brand.

The sewing machine company intends to open the proposed outlets mainly in Sabah and Sarawak regions of Malaysia.

Singer managing director Yeap Dein Wah was quoted by the Sun daily as saying that Sabah and Sarawak were the biggest markets for Singer products and the company performed well there.

"The best sales are actually from Sabah and Sarawak because we are very strong in sub-urban and rural areas," said Wah.

As a part of the expansion, the company has opened its 150th branch in Bangsar.

"The new outlet is expected to rake in a monthly revenue of about RM200,000 to RM250,000," Wah said.

"In Peninsular Malaysia, Kelantan is our biggest market."

Besides sewing machines, Singer also offers audio visual, air-conditioners, air coolers, washing machines, dryers, refrigerators, kitchen appliances and furniture

Singer holds over a 50% market share for sewing machines, which contributed 20 per cent to the company’s revenue.

Wah added that this year, the company expects its revenue to increase to MYR450m ($147.24m) up from MYR400m ($130.88m) posted in 2011.

B-Retail operates a chain of convenience stores via 7-Eleven Group and markets and sells consumer durables with installment option schemes via The Singer Group.

Established in 1906 in Malaysia, Singer has approximately 3,500 independent sales agents and a total of 561 branches operating under the ‘Singer’ brand name in Malaysia.