Global coffee chain Starbucks plans to increase the number of its outlets in the Americas by over 20% by opening more than 3,000 new stores and renovating several outlets over the next five years.
The coffee chain intends to open 4,000 stores in the Asia-Pacific region by the end of 2013, including 1,000 each in Mainland China and Japan, 500 in Korea and its first store in Vietnam.
The Seattle-based coffee chain plans to make the recently acquired Evolution Fresh juices available in more than 5,000 US company-operated stores by the end of 2013.
Commenting on the expansion plans Starbucks chairman, president and chief executive officer Howard Schultz said: "Starbucks will have more than 20,000 retail stores on six continents by 2014 and more than 200,000 points of global CPG distribution by 2015."
Starbucks Europe, Middle East and Africa president Michelle Gass said that the company is focusing on building brand relevancy and accelerating licensing agreements in the region.
Further, Starbucks intends to double its international channel development footprint by 2015 building on its more than 100,000 points of distribution in 20 countries.
Starbucks Channel development and emerging brands president Jeff Hansberry said the company is looking to expand the company’s My Starbucks Rewards customer loyalty program to enable customers to earn Starbucks stars which can be redeemed at all Starbucks retail stores.
Once the acquisition of Teavana is complete, the global coffee chain plans to offer tea beverages at Teavana and Starbucks stores.
The chain’s chief digital officer Adam Brotman expects the company’s mobile payment platform to account for 10% of payments in Starbucks US stores by the end of fiscal 2013.