Toys R Us, an American toy company, is gearing up to open more than 100 new outlets across 21 existing markets including China and the US within 2013 to increase its retail footprint across the globe.
The expansion plans also include company owned stores in Canada, the UK, France, Germany, Hong Kong, Japan, Malaysia, Poland, Spain, Taiwan, and Thailand and licensed stores in Denmark, Egypt, Israel, Norway, Philippines, Saudi Arabia, South Africa, and South Korea.
New stores comprise 14 stores to be redesigned to the Side-by-Side format, and 22 new licensed stores, while the remaining stores will be company-owned.
Through this extensive expansion the retailer will add retail space of over 900,000ft² to its portfolio with new stores expected to span in the range of 3,000ft²-60,000ft².
Toys R Us interim CEO Antonio Urcelay said that the company is delighted to continue with its store expansion spree in a bid to make the brand more accessible to consumers throughout the world.
"This expansion demonstrates our ongoing commitment to our long-term strategy – advancing our business in international markets with high growth potential and the continued integration of our toy and juvenile products businesses by combining Toys"R"Us and Babies"R"Us together under one roof," added Urcelay.
The toy retailer plans to have 51 stores in 27 cities across China within 2013, including the 22 new shops that the company has planned for the year.
In the US, the retailer will open 10 new, converted or relocated stores and nine new Toys R Us Outlet stores.