Easter spending the US is expected to aggregate to $17.2bn, according to the estimates released by the National Retail Federation (NRF).
Based on the Easter Spending Survey, conducted in alliance with BigInsight, the estimates place per capita consumer spending at $145, equal to the per capita spending in 2012.
NRF president and CEO Matthew Shay stated that the Americans will make the best of the available disposable income as allowed by the budget constraints.
According to the agency majority of the spending will be made on food products, with 86.9% likely to spend at least $45.26 on food and related items.
The second highest spending value of $25.91 is estimated for the clothing category with 48.4% voting in favor of buying new attire for their children and themselves.
"And as spring weather rolls in, consumers will find affordable ways to spruce up their homes and wardrobes, just in time for visiting family and friends this Easter holiday.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
"Retailers are already lining their shelves with specials on chocolates, warm-weather apparel and even gardening tools and outdoor furniture," added Shay.
Nine out of ten consumers indicated that they will spend $20.66 per capita on jelly beans and chocolates.
Flowers, gifts and decoration items will make up the remainder of the expected spending.
Two-thirds of the customers are expected to opt for value and price while shopping for the Easter.
"Most people (63.4%) will shop at discount stores and four in 10 (40.7%) will shop at their favorite department store. Others will shop at specialty stores (24.9%), online (21.1%) and specialty clothing stores (10.6%)," said the agency in a statement.