According to a survey conducted in collaboration with BIGinsight the figures also represent a ten-year high even as 88.7% of the US consumers are yet to fully complete their holiday shopping.
The survey reports that more than half the consumers had already purchased apparel while 41.9% consumers bought toys and 42.9 spending on books, CDs, DVDs, videos and video games.
NRF president and CEO Matthew Shay remarked that the retailers will look to pick up every dollar spent by consumers by unveiling new, creative marketing campaigns as the holiday shopping season draws to a close.
"There’s no question that holiday shoppers wanted to make the most out of retailers’ promotions as early as they could, but as personal schedules get even busier these days, we know there are plenty of people who haven’t even made a dent in their list yet," said Shay.
BIGinsight Consumer Insights director Pam Goodfellow added, "Last-minute shoppers are looking forward to the four-day weekend this year to finalize their shopping plans before the big day, making sure to research everything from shipping deadlines to the best deals on apparel, jewelry and electronics."
In terms of gifts purchase around 28.3% shoppers opted for electronics goods with 14.6% going for sporting or leisure items and about 20% for jewelry.
Talking about the increased sales NRF President and CEO Matthew Shay said that the tighter schedules made shoppers to leverage the early promotional offers by retailers.
Consumers, however, are showing a greater propensity to purchase online as digital shoppers’ number increased to 8.2% when compared to 4.9% four years ago.