The Cellular Connection (TCC), a US-based Verizon Premium Wireless retailer, in partnership with entertainer Jennifer Lopez, is set to launch Viva Movil chain of wireless stores.

Under the collaboration, Lopez will design phone accessories that will be retailed alongside Verizon’s phones and service plans through Viva Movil stores and online website

TCC intends to open 15 locations, including Los Angeles and Miami, under the exclusive Verizon Wireless retail chain Viva Movil by 2013-end.

The wireless retailer has recently launched its first store under the brand in Brooklyn.

Global distribution and services company Brightstar has been ropedin to provide supply chain and technology services for the stores while TCC will oversee retail operations and staffing.

TCC president and CEO Scott Moorehead said that the partnership with Jennifer Lopez is a result of 18 months of hard work backed by its strong growth.

"Viva Movil is not only an example of how our growth is fueling our continued innovation and expansion into new markets, but it is also a testament to what our company and employees can accomplish," added Moorehead.