Furniture retailer Design Within Reach (DWR) has opened its new location in Portland, Oregon, US.

The new 26,000ft² store is located in the North Pearl District's Stagecraft Building and replaces the company’s other location in the area.

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The new location is DWR's largest showroom in North America.

DWR CEO John Edelman said: "Portland is home to incredibly talented design professionals, as well as consumers who are passionate about design."

US-based architecture firm DFA partnered with Portland's Fieldwork Design and Architecture to design and build the store.

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The store’s design drew inspiration from the landscape of the Pacific Northwest, which is reflected on the wood-slatted ceiling and dark wood floor.

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"Portland is home to incredibly talented design professionals, as well as consumers who are passionate about design."

This showroom features 44 rooms storing designer collections of Charles and Ray Eames, George Nelson, Egg Collective, Norm Architects and Chris Hardy.

The Chilewich Shop-in-Shop is dedicated for woven floor mats, table placemats, complementary table runners and linen dinner napkins by designer Sandy Chilewich.

The Maharam Lounge features more than 50 poufs of Maharam textiles and provides space for customers to relax. Two 30ft-long structures with colour spectrums serve as the Swatch wall displaying more than 3,000 options from Maharam, Knoll, Edelman Leather and Spinneybeck.

This showroom features a multi-level, hanging installation at the entrance with 300 pendant lights.

It consists a 50ft-long hall flanked by back-lit runway displays of the top dining chairs.

Clients can test the chairs and explore mixing different armchairs, side chairs and counter stools from various collections.

Designers and clients can also meet with their DWR account executive to build 3D room renderings utilising DWR furniture.

Image: The new DWR store in Portland. Photo: courtesy of Design Within Reach.