Nordstrom, a US-based department store operator has partnered with Curalate to launch Like2Buy platform to create a more seamless shopping experience for its customers through Instagram.

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According to the companies, Like2Buy will bridge the gap between Instagram and Nordstrom.com by allowing customers to purchase items featured on the Nordstrom Instagram page.

When a customer sees a photo on Nordstrom’s Instagram feed of a product that they’re interested in purchasing or learning more about, they simply click on the Nordstrom profile name and then click the link on the Nordstrom profile page.

Next, customers will see a gallery of all the featured products and can select an item and go directly to Nordstrom.com to complete their purchase.

Further, customers will have the option to use ‘My Likes’ function in the gallery to curate items for future inspiration or to purchase at another time.

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Nordstrom social media director Bryan Galipeau said: "We continue to hear from many of our customers that they want speed and convenience incorporated into all the places they shop – including our social platforms.

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"We connect with more than 500,000 customers on Instagram by posting items we hope they find inspirational, beautiful and fun. Like2Buy enhances the experience for customers who want to take the next step and learn more about the great fashion we’re featuring, to make a purchase or save items for another time," Galipeau added.

Curalat , CEO and co-founder Apu Gupta said: "Instagram’s high engagement rates make it a powerful platform for branding and commerce. With Like2Buy, Curalate is making it easy for Nordstrom to leverage Instagram in a way that provides Nordstrom’s customers even easier access to the products they want."

Presently, Nordstrom operates 270 stores in 36 states, including 116 full-line stores, 151 Nordstrom Racks, two Jeffrey boutiques, and one clearance store.