Sears Hometown and Outlet Stores to reopen four stores in Ohio


US-based home appliances retailer Sears Hometown and Outlet Stores is set to reopen four Sears Hometown Stores in Ohio next week.

The outlets scheduled to reopen on 16-17 June are located at Logan, Mount Vernon, Norwalk and Wooster.

The store revamp programme includes a new product assortment, redesigned merchandising, new fixtures and signage, as well as comprehensive employee training, among other changes in line with its branding strategy to position as 'America’s Appliance Experts'.

Sears Hometown Stores Ohio district manager Joe Jurec said: “With our updated retail strategy, community members throughout Ohio will have a more enjoyable experience shopping for appliances.

“Customers can expect guidance from our specially trained team in finding the best appliances that meet their needs, all still at the same low prices they’ve come to expect at Sears Hometown Stores.”

“With our updated retail strategy, community members throughout Ohio will have a more enjoyable experience shopping for appliances."

Under the new store design, appliances will occupy more than 50% of the sales floor and include more brands with an improved presentation.

The stores’ appliances section will also display innovative and value-added products from LG, GE, Whirlpool, Maytag, KitchenAid, Samsung and Kenmore.

The new store design will showcase complete kitchen packages with the addition of three kitchen vignettes. This will enable the display of an entire four-piece kitchen from multiple brands in a small amount of floor space.

There will also be a designated laundry innovation area to display multiple brands and innovations.

Store associates have also been given a comprehensive training to help customers find the best products of their requirement.

In addition to browsing models around the sales floor, touchscreen kiosks will enable associates and customers to review product features and benefits, as well as various models from the entire online database of Sears products.

More than 635 stores across the US have so far been revamped since 2015.