Target unveils drive-up service in Minneapolis-Saint Paul region, US


US discount retailer Target has unveiled a new service that allows customers in the Minneapolis-Saint Paul region to collect products from store car parks.

This ‘Drive Up’ programme was tested earlier this year, and is aimed to enhance consumer convenience.

Customers will be able to place orders on the Target app, which will inform them when the items are ready for collection. When they are travelling to the store, the customers then hit an 'I'm on my way' button and store staff will deliver the order in the car park.

"Customers hit an 'I'm on my way' button and store staff will deliver the order in the car park."

Target digital senior vice-president Dawn Block said: “Stopping for diapers and toilet paper may not be glamorous, but it’s still on a lot of our to-do lists. Drive Up is our latest effort to make it easier and faster for busy guests to conveniently get what they need, and simply get back to their day.”

Offered for free, the programme will be reviewed on an ongoing basis, with scope for improvement. The company has plans to expand the service to more customers in the future.