Toys R Us chooses Mirakl to sell products online next year


US retailer Toys R Us has signed an agreement with global marketplace solutions provider Mirakl to sell products online next year.

Under the terms of the agreement, Mirakl will create a new online marketplace for the Toys R Us and Babies R Us businesses in the US and Canada.

Through the platform, Toys R Us intends to enhance its product offerings and reduce time-to-market for new merchandise.

"Toys R Us intends to enhance its product offerings and reduce time-to-market for new merchandise."

Toys R Us global chief technology officer Lance Wills said: “As the leading toy and baby retailer, customers expect us to have the latest and greatest assortment of products available. The marketplace model provides the opportunity to accomplish just that.”

Apart from increasing its product base, the online marketplace is expected to enable the company to utilise data from third-party products and sellers to find new retail partners and improve its in-store offerings.

Mirakl US CEO and co-founder Adrien Nussenbaum said: “We are confident in our ability to support their growth objectives with our Mirakl Marketplace Platform, and we are honoured to become one of their trusted partners.”