Crisp, a platform specialising in retail data collaboration, has completed the purchase of UK-based companies Atheon Analytics (SKUtrak) and ClearBox Analytics (ClearView). Financial details of the transactions have not been made public.
Both the acquired companies facilitate the integration of supply chain information between large retail chains and their suppliers of consumer packaged goods (CPG).
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Through these strategic acquisitions, Crisp now offers CPG brands enhanced insight into data across key retail channels in both the US and UK markets.
SKUtrak is instrumental in aiding CPG vendors and retailers by providing crucial insights into consumer demand. ClearBox Analytics offers insights into grocery retail, food service and supply chain metrics for some of the world’s prominent CPG brands.
Atheon Analytics’ SKUtrak service aims to make grocery retailer data more accessible and actionable to minimise waste and enhance product availability.
The platform delivers detailed SKU data to CPG brands that distribute products through leading UK retailers such as Asda, Tesco, Sainsbury’s, Morrisons and Waitrose.
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By GlobalDataCrisp’s acquisition of Atheon enhances its proficiency in the UK retail market and augments its international visibility for global manufacturers.
ClearBox Analytics is similarly adept at merging enterprise resource planning data with trade spend and retailer information, offering visibility to executives in finance, supply chain management and sales.
The inclusion of ClearBox into Crisp’s portfolio expands the company’s reach into commercial food services and offers advanced dashboard reporting tools, which will be useful for extensive supply chain management and executive-level review.
ClearBox’s clientele includes major international brands such as KraftHeinz and Nestlé.
Crisp founder and CEO Are Traasdahl stated: “Acquiring Atheon and ClearBox advances Crisp’s goal of providing CPG brands with all the data and actionable insights they need to grow sales and build relationships with their retail partners.
“These mission-driven companies both share our commitment to reducing food waste and optimising supply chains through better collaboration. When brands and retailers share the same clean, real-time data, it empowers them to identify out of stocks and overstocks and direct products to where they are needed to immediately reduce waste and create a positive double bottom line – good for the business and the environment.”
These acquisitions add more than 120 customers from the UK and other multinational regions to Crisp’s user base. They follow previous acquisitions by Crisp including Shelf Engine and Atlas from Advantage Solutions.
