Italian multi-brand luxury retailer Julian Fashion has partnered global e-commerce retailer ESW to drive its international growth and enhance checkout experience.
The retailer will use ESW’s comprehensive solutions, including checkout, logistics, and duty and tax management, to streamline operations.
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Julian Fashion, which operates eight physical stores in Italy, will now extend its reach to Australia, Brazil, Ireland, Mexico, the United Arab Emirates, the UK and the US.
Julian Fashion chief commercial officer Giulia Tondini stated: “Our strategic partnership with ESW allows us to reinforce our global presence across multiple markets with minimal operational effort or added cost.
“ESW’s solution also improves conversion overall by providing our shoppers with a better and more customer-friendly checkout experience.”
Julian Fashion will benefit from ESW’s retailer and customer service portals, which provide the capability to manage and modify orders autonomously, enhancing the customer experience after purchase.
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By GlobalDataESW aims to simplify the intricacies of transnational trade, providing retailers with expert assistance to swiftly escalate their activities in global markets, often within weeks.
ESW client success vice-president Eric Petitfils stated: “Julian Fashion has a clear vision for international growth and ESW’s tailored solutions cater to their very specific needs.
“Julian Fashions places a high value on providing a localised customer experience, and through this partnership, we’re not only enhancing the customer journey but also driving improved conversion rates.”
Since its e-commerce launch in 2014, Julian Fashion has seen significant growth in its online sales, both domestically and internationally.
Julian Fashion manages the entire e-commerce process in-house, from creative direction and photography to product descriptions and customer care, ensuring a customer-centric approach that aligns with its sharp and well-defined brand image.
