Global omnichannel retailer JD Sports Fashion has opened a flagship store on Las Vegas Boulevard in the US state of Nevada in a significant expansion of its growth strategy in the country.
The 29,000ft² store is the brand’s third flagship in the US.
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The Las Vegas store combines physical and digital retail. It features advanced digital design capabilities for immersive storytelling and a product mix from leading sportswear brands.
Customers visiting the flagship can expect exclusive product releases and brands from sportswear giants such as Nike, Jordan, New Balance and adidas.
The store also offers Las Vegas-inspired collections from Supply & Demand, New Era, Von Dutch and Hoodrich.
Features include an in-store product slide system, QR code scanning, mobile checkout and click-and-collect services.
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By GlobalDataThe new location is a part of JD’s Forever Forward mission.
JD North America managing director John Hall stated: “Las Vegas is known for delivering next-level experiences, making it the perfect location for JD’s next US flagship. We’re bringing our customers a retail experience that can’t be found anywhere else in the market, serving up the freshest and most desirable product from the biggest names in sports fashion.
“With our new store on the Las Vegas Boulevard, we’re building on growing momentum across North America to bring customers iconic experiences as we continue to propel youth culture forward, on every corner of the world.”
JD Sports operates 339 stores across North America, including Canada, as of 3 May 2025. Globally, it has 4,871 stores.
In May 2025, JD Sports collaborated with AI software platform provider o9 Solutions to optimise its assortment planning capabilities.
