British supermarket chain Morrisons has “bounced back” from the impact of the Blue Yonder cyberattack in November 2024 with a 3.9% increase in like-for-like sales for the second quarter of 2024/25 (ended 27 April 2025).
The company’s total sales increased 4.2% to £3.9bn ($5.2bn).
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The retailer has seen a 7.2% increase in underlying earnings before interest, taxes, depreciation and amortisation (EBITDA) for the first half of the year, amounting to £344m.
It has performed successful in-store trials of new initiatives, which include a more focused product range, enhancements to the Market Street section, and the introduction of a new World Foods selection.
The retailer has continued to expand its presence in the convenience sector, opening 42 franchise stores during the quarter.
The expansion brings the total number of Morrisons Daily stores to more than 1,700, marking an increase of 120 stores compared to the previous year.
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By GlobalDataMorrisons CEO Rami Baitiéh stated: “We see potential for hundreds more franchise-owned stores as we expand further in the growing and fragmented convenience market.”
The company has also realised further cost savings of £58m, surpassing the initial £700m target. Following this achievement, the retailer has revised its cost savings target to £1bn by the end of the financial year 2026 (FY26).
Baitiéh continued: “Against the backdrop of a challenging macro environment, with inflation driving subdued consumer sentiment, value remains at the forefront of customers’ minds. Throughout the first half, we’ve worked hard on helping customers through these challenges with a rigorous focus on price, promotions and meaningful rewards for loyalty.”
Morrisons has entered into a partnership with a global analytics company, seeking to derive commercial insights from its extensive data, resulting in more strategic business decisions.
In April 2025, Morrisons chose NCR Voyix commerce platform to upgrade its point-of-sale (POS) systems to enhance its shopping experience.
