Casino Group, the licensed operator of SPAR in France, has launched the first new generation SPAR supermarket in Luynes, Aix-en-Provence.

The updated SPAR store design enables retailers to modify their shops to align with customer requirements.

The Luynes supermarket was developed in collaboration with Casino Group and SPAR France’s independent retailers, who operate 95% of SPAR stores nationwide.

The concept is adaptable to rural, urban, tourist and coastal areas, with a focus on meeting diverse customer needs through food-to-go, local produce and convenience offerings.

The store features a modern design with a bright façade, clear signage, digital screens and enhanced merchandising.

Its product range includes 2,300 items, with an emphasis on local, organic, international, non-food and snacking options.

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More than 400 products are locally sourced, and a weekly fish market held on weekends provides additional fresh produce.

The food-to-go section has been redesigned to cater to customer demand, complemented by other departments such as a wine cellar.

Services such as home delivery further enhance the customer experience.

SPAR has been present in France since 1955, with Casino Group holding the licence to operate the brand since the 1990s.

Casino Group CEO Phillipe Palazzi stated: “Through this new SPAR concept, we are affirming a strong conviction: proximity is a structural response to the expectations of French consumers.

“With this new generation of SPAR, we want to build a proximity store that is based on the regions, on our partner retailers and on an offering adapted to new modes of consumption.”

In early July 2025, SPAR Austria announced that it is trialling Simbe Robotics’ Tally inventory robot at a Eurospar in Vienna and an Interspar in Eisenstadt in a five-month pilot.