US beauty retailer Ulta Beauty has advanced its international growth strategy with the opening of its first stores in Mexico.
Located at Antara Fashion Hall in Mexico City, the store is the company’s international brick-and-mortar debut and has been followed by a second opening at Galerías Metepec.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
In partnership with Mexican fashion retailer Grupo Axo, Ulta Beauty is introducing Mexican consumers to its retail experience, offering a curated selection of exclusive brands and products across various beauty categories.
Ulta Beauty Mexico aims to open several stores across the country in 2025, in Guadalajara, León, Mexico City, Monterrey, State of Mexico and Tijuana.
Ulta Beauty CEO and president Kecia Steelman stated: “Entering Mexico represents a bold and exciting step for Ulta Beauty as we bring our unparalleled assortment and inclusive shopping experience to beauty lovers in this significant international market.
“We’re thrilled to partner with Axo to share the brands and services our guests already know and love, while also celebrating and tailoring our offering to the vibrant beauty community in Mexico.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe expansion into Mexico is pivotal for Ulta Beauty and the 35 beauty brands it carries, making the products available in the country for the first time.
The stores will offer Ulta Beauty exclusives and fan favourites, along with local Mexican beauty brands.
The stores will feature trend-driven displays, beauty services, and immersive experiences, emphasising accessibility and fun in beauty shopping.
Grupo Axo CEO and chairman of the board Andrés Gómez stated: “Mexico is home to one of the world’s most dynamic and passionate beauty communities.
“We are proud to partner with Ulta Beauty to bring their one-of-a-kind retail experience to our market. Together, we look forward to inspiring guests with a fresh vision of beauty, powered by community, service and innovation.”
Ulta Beauty’s entry into Mexico was made possible by a cross-functional team that worked closely with local leaders, brands, and creators.
Ulta Beauty is also spotlighting talent and creativity from Latin America, showcasing brands and formulas inspired by Latino culture and traditions.
