Convenience stores chain Żabka Polska and Stagwell have formed a joint venture (JV) to introduce a new consumer analytics and engagement platform for the Polish market.
Known as In-Pulse, the tool collects aggregated data to offer anonymous insights on Polish consumer behaviour.
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The solution supplies companies with information on consumer preferences, shopping trends and expenditure patterns to help them develop targeted marketing strategies.
In-Pulse will make use of Żabka’s retail network and its Żappka app, and Stagwell’s analytics technology and marketing and e-commerce knowledge.
Żabka operates 11,600 convenience stores in Poland, processing 4.1m transactions daily. The Żappka app has more than ten million users.
Stagwell EMEA [Europe, the Middle East and Africa] CEO James Townsend stated: “Poland is a very important market for Stagwell, not only from a local perspective, but also the entire CEE region. The Polish market is our headquarters when it comes to digital commerce services, and it is here that we have gained an extremely strong partner – Żabka Polska.
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By GlobalData“I am sure that the joint venture, the axis of which is an innovative look at the Polish consumer and real listening to their voice, is a revolution for the entire market.”
In-Pulse’s capabilities include data collection and analysis, customer engagement through feedback, product and service testing within the app and in-store, targeted marketing activities and predicting consumer behaviour.
Zabka Group digital B2B Zabka Future head Paweł Grabowski stated: “Technological development is one of the main priorities for the Żabka Group. Cooperation with Stagwell can help us in this in terms of implementing solutions that will allow us to respond even better to the needs of our customers.”
