Discount retailer Lidl GB has committed £250m ($334.93m) to lower the prices of everyday items ahead of Christmas 2025.
Prices on more than 1,000 product lines have already been reduced since January, with additional cuts expected as part of its ongoing cost-saving initiative.
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The investment is aligned with Lidl’s loyalty platform, Lidl Plus, which provides customers with digital coupons, a free bakery treat for monthly spending of £10, and 10% off a future shop after reaching £250 in purchases.
The supermarket is also continuing its Pick of the Week scheme, offering changing discounts on fresh produce, meat and poultry.
“This latest investment gives shoppers even more to value – whether it’s an exciting new addition to the weekly dinner plan or a welcome surprise when it’s needed most,” Lidl GB said in a statement.
Chief commercial officer Richard Bourns stated: “We’re committed to providing our customers with the best value every single day, and our teams work tirelessly throughout the year to deliver this for them.
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By GlobalData“We also firmly believe that everyone should have access to healthy affordable food, which is why we ensure that we’re offering the lowest prices in the market, and why we’re on a mission to bring new Lidl stores to more communities across the country.”
Founded in 1994, Lidl GB operates 980 stores and 13 distribution centres across England, Scotland and Wales.
It is part of the Schwarz retail group, which runs 12,600 stores in 31 countries.
In a separate development, in September 2025 Lidl received approval from France’s competition authority, the Autorité de la Concurrence, to acquire 19 food retail stores operated under the Auchan Supermarché banner.
The deal included eight service stations associated with some of those stores.
