German drugstore retailer Drogeriemarkt (DM) has collaborated with French retail digitalisation company VusionGroup to implement the EdgeSense digital shelf platform as part of its digital transformation.
VusionGroup’s EdgeSense system incorporates centralised communication, localisation and connectivity tools.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The system is supported by Internet of Things (IoT), data analytics, computer vision and AI.
It is designed to streamline store operations and simplify workflows for staff.
The collaboration currently spans 70 DM outlets, with 20 already using the tech and additional rollouts planned.
The platform will assist DM employees in locating products more efficiently during order fulfilment through features such as LED shelf indicators (pick-to-light).
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataDM chief information officer and DMTECH managing director Roman Melcher stated: “Our partnership with VusionGroup is rooted in a spirit of close collaboration. Together, we are exploring and developing use cases and digital solutions that accelerate our strategic transformation.
“This cooperation enables us to move forward in our digital journey while contributing to innovations that benefit both our teams and our customers.”
Store staff will also be able to access detailed product information via digital labels and mobile devices, allowing quicker responses to customer queries.
VusionGroup Group chief technology officer Andreas Rössl added: “We are proud to support DM’s ambitious digital transformation. EdgeSense enables retailers to unlock new efficiencies, improve customer interactions and achieve measurable operational improvements.
“This collaboration further underscores the value of intelligent digital solutions in shaping the future of commerce.”
DM has more than 93,000 employees in 4,200 stores in 14 European countries. It recorded €19.19bn ($22.11bn) in revenue for the 2024–2025 financial year.
VusionGroup works with 350 retail groups in Europe, Asia and North America.
In October 2025, British supermarket Morrisons partnered Vusion Group to deploy electronic shelf labels (ESLs) across its 497 supermarkets.
The retailer was the first large UK supermarket chain to introduce the technology across its entire store network.
VusionGroup will deploy 10.8 million smart electronic shelf labels at Morrisons outlets.
