Johnson Controls’ retail solutions unit Sensormatic Solutions has launched a new electronic article surveillance (EAS)-based capability to help retailers address product-level losses.

Revealed at the National Retail Federation (NRF) Big Show, the category-level shrink intelligence offering is designed to support a more data-led approach to loss prevention and organised retail crime (ORC).

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According to the company, the Category-Level Shrink Insights ecosystem converts existing EAS installations into an intelligence-focused loss prevention system.

Built on acousto-magnetic (AM) technology, the platform is intended to support operational efficiency while also improving the customer experience.

The ecosystem integrates Shrink Analyzer analytics with Sensormatic Solutions’ long-standing loss prevention capabilities.

It is designed to help retailers understand where losses originate, identify higher-risk merchandise categories and assess the operational effects of shrinkage.

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The platform brings together analytics, exit systems, AM technology, source-tagging programmes and global support teams.

Sensormatic Solutions president Tony D’Onofrio said: “Theft-related loss is a universal challenge with countless unique drivers and solutions.

“Category-Level Shrink Insights is an extension of a retailer’s EAS investment and provides added value by improving understanding of how shrink and loss happen in their stores, so they can focus on what matters most for their operations.”

Sensormatic Solutions said its precision-calibrated AM-EAS hard tags, labels and systems allow retailers to distinguish between internally defined product categories, enabling more granular insights at store level.

These capabilities support store-specific shrink reporting, ORC geo-mapping, predictive analysis and video monitoring, providing retailers with visibility into loss patterns and risks within individual locations.

Category-level intelligence can also be used to inform merchandising and protection strategies, to improve on-shelf availability, reduce friction for shoppers and support omnichannel fulfilment.

In addition, faster deactivation of AM tags and labels is designed to cut nuisance alarms and streamline checkout processes, the company added.