Mulberry Group has reported a 5.7% increase in total sales at constant currency for the year ended 28 March 2026, with trading improving notably in the second half (H2).
The British lifestyle brand said sales at constant currency climbed 13.6% in H2, following a softer H1 performance.
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On a reported basis, group sales increased 5% year-on-year. H2 sales were up 12.8%, compared with a 3.9% decline in H1.
By channel, digital sales for the full year edged up 1.1% while store sales rose 2.9%. Retail sales across omnichannel operations increased 2.2%.
Franchise and wholesale delivered the strongest growth, rising 33.3% in FY26.
Mulberry said every region achieved positive like-for-like sales growth in the second half.
UK retail and digital sales rose 13.7% while the US recorded growth of 20.1%.
Sales in the EU excluding the UK increased 37.8% while Asia Pacific sales were up 20.8%.
The company attributed the stronger performance to progress under its “Back to Mulberry Spirit” strategy, which is focused on simplifying operations, refining brand positioning and strengthening customer engagement.
It also said reduced discounting and a stronger focus on full-price sales helped lift gross margin.
During the year, Mulberry continued to invest in product development and brand activity, including the “Rooted in Craft” campaign.
The group said the Bayswater Limited Edition sold out shortly after its launch in February while the Boston bag produced strong sales.
Mulberry added that the appointment of Christopher Kane as ready-to-wear creative director forms part of broader efforts to strengthen its creative leadership ahead of future product launches.
According to the company, the pick-up in H2 reflected continued progress in executing its strategy across all regions, alongside work to draw in both returning and new customers.
