Spanish fashion retailer Mango has earmarked €66m ($76.2m) for France between 2026 and 2028, with plans to open 45 new stores across the country.
The rollout, announced at the Choose France Summit in Versailles, targets 15 new openings a year, each expected to generate 15 jobs.
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France is Mango’s largest international market, and the expansion forms part of a broader effort to grow its retail footprint there.
The new sites will be spread across cities of varying sizes, taking the brand into ten locations where it currently has no presence.
This mirrors an existing pattern: more than 80% of Mango’s current French estate is already concentrated in small and medium-sized cities.
In its statement, the company said: “This investment will continue to generate local employment, as well as support the company’s omnichannel strategy by driving the expansion and improvement of its commercial network, combining a strong physical presence with digital and phygital solutions to enhance the customer experience.”
Beyond physical expansion, the investment is intended to advance the company’s omnichannel approach by integrating brick-and-mortar stores with digital and phygital retail capabilities.
Mango first entered France in 1994, opening its debut store in Montpellier before extending into Lille, Nîmes, Paris, Strasbourg and Toulouse.
Flagship stores of more than 1,100m² followed in the late 2000s at Haussmann and La Défense in Paris, as well as in Lyon and Strasbourg.
During the 2010s, the retailer pushed further into secondary cities and has added over 12,500m² of selling space in the country since 2022.
It now operates more than 250 points of sale across all French regions and more than 170 cities, alongside an e-commerce presence through its own platform and third-party marketplaces.
Separately, Mango announced in April that it plans to open around ten stores in Türkiye this year, which would bring its total there to approximately 80 outlets by the end of 2026.
That rollout will concentrate primarily on Istanbul and Ankara and will cover clothing, footwear and accessories.
Around five existing Turkish stores are also slated for refurbishment this year.
