US home retailer Pottery Barn Kids, part of Williams-Sonoma, has teamed up with interior designer Bria Hammel on a children’s home collection.
The new Bria Hammel for Pottery Barn Kids line marks Hammel’s first collection with the retailer.
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The collection covers children’s bedding, decorative accessories, furniture, lighting, rugs, and storage products.
According to the retailer, the assortment is intended for nurseries and children’s rooms, with products designed to balance style and day-to-day use.
Items in the range include cots, beds, bedside tables and dressers, as well as textiles featuring floral patterns, classic plaids and construction-themed prints.
The collection also includes baby and children’s bedding, rugs, towels, bath essentials, lighting and décor.
Pottery Barn Kids product development senior vice president Allison Spampanato said: “I have long admired Bria’s ability to balance sophistication with a sense of ease. Her signature aesthetic – soft, layered and inviting – felt like a natural complement to Pottery Barn Kids.
“Together, we have created a collection that celebrates the beauty of childhood and the comfort of home through timeless pieces designed to feel both fresh and enduring.”
Hammel serves as creative director and chief executive of Bria Hammel Interiors and Brooke & Lou.
The business operates from St Paul, Minnesota, and Charleston, South Carolina.
Hammel said: “Partnering with Pottery Barn Kids to create pieces that play such a meaningful role in family life feels incredibly special. These are pieces that become part of bedtime routines, birthday celebrations, after-school homework sessions, and those quiet, cherished moments at the end of the day. Bringing this collection to life has been a true dream come true.”
Williams-Sonoma’s wider brand portfolio includes Dormify, GreenRow, Mark and Graham, Pottery Barn, Rejuvenation, West Elm and Williams Sonoma.
