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22 Oct 2025

Food and FMCG packaging shapes consumer choice

What people buy in supermarkets and online is influenced as much by the packaging as the product itself. In the food and fast-moving consumer goods (FMCG) sectors, packaging has become…

20 Oct 2025

The real brand ambassadors are already on your payroll

Celebrity ambassadors still attract millions of pounds in investment in the retail sector, and it’s a strategy that can be a shortcut to visibility and confer the right brand associations, if you…

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