Total consumer industry cross border deals worth $4.69bn were announced globally for December 2020, with the $3bn private equity deal with Anheuser-Busch InBev being the sector’s biggest investment, according to GlobalData’s deals database.
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The value marked a decrease of 71.2% over the previous month of $16.29bn and a drop of 46.4% when compared with the last 12-month average of $8.75bn.
In terms of number of cross border deals, the sector saw a rise of 7.59% with 85 deals in December 2020 when compared to the last 12-month average of 79 deals.

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By GlobalDataIn value terms, North America led the activity with cross border deals worth $3.35bn in December 2020.
Consumer industry cross border deals in December 2020: Top deals
The top five cross border deals accounted for 86.6% of the overall value during December 2020.
The combined value of the top five cross border deals stood at $4.06bn, against the overall value of $4.69bn recorded for the month.
The top five consumer industry cross border deals of December 2020 tracked by GlobalData were:
1) Apollo Global Management’s $3bn private equity deal with Anheuser-Busch InBev
2) The $408.79m acquisition of Asaleo Care by Essity
3) Thrasio’s $269.69m acquisition of Maximo Fitness
4) The $200m private equity deal of ZEVIA by Caisse de dépôt et placement du Québec
5) D1 Capital Partners and Darsana Capital Partners’ venture financing deal with Bolt Technology for $182.28m.