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All articles by GlobalData Consumer

  1. Nestlé’s KitKat looks to break out of its generic chocolate mould

    In a direct-to-consumer offering, Swiss multinational food and drink company Nestlé has launched a bespoke “premium breaks” range in the…
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    27 Sep
  2. Under the influence: brands get a boost from influencers

    Influencer marketing has become the fastest way for brands to reach consumers – known in marketing terms as ‘online acquisition…
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    25 Sep
  3. Like Starbucks, Greggs plays hard to get with autumn treats

    Bakery chain Greggs is using the scarcity principle to drive demand for hot autumnal drinks, following a similarly successful campaign…
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    19 Sep
  4. Fitbit launch Premium service in attempt to harness rising active user base

    Fitbit has announced its decision to launch a Premium subscription, but consumers will struggle to justify another luxury subscription-led service….
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    2 Sep
  5. Retail landlords have created a CVA monster

    By approving multiple retailer Company Voluntary Arrangements CVA’s, landlords have created a monster which threatens to accelerate the decline in the…
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    2 Sep
  6. Homebase shifts focus of concession strategy to homewares

    Homebase has opened two AHF concessions, in another example of the brand returning to its softer position of decorative DIY…
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    30 Aug
  7. Regulated cannabis market would contribute an additional 1.6bn to UK

    Recreational cannabis is now legal or decriminalised in over 30 countries worldwide, with Canada making headlines in October 2018 as…
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    30 Aug
  8. Tobacco giants merge amid changing consumer habits

    Philip Morris International and Altria have announced their advanced merger, creating a combined company value of $200bn. The merger comes…
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    30 Aug
  9. ‘The best a man can get’ is not getting its best results

    Procter & Gamble (P&G) shrugged off the $8B write-down of its shaving brand Gillette this quarter. The company argued that…
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    30 Aug
  10. Bugs as a food source: a greener alternative?

    Many environmentalists are starting to explore the potential of insects as a food source, which could contribute to a more…
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    29 Aug
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