All articles by Elliot Gardner

Elliot Gardner

Circling the abyss: why small businesses should fear the cybersecurity poverty line

Recent research by Duo Security and YouGov found that 36% of small businesses in the UK were below the cybersecurity poverty line: too small or too ill-equipped to confront a potentially crippling scenario. Elliot Gardner finds out why so many small businesses are so poorly prepared.

Jack Wills’ move into the German fashion market could be a success

Jack Wills plans to open 12 international stores, with the first being in Sylt, Germany, broadening brand awareness and softening the impact of the devaluation of sterling. However, given its distinctive British branding, upper midmarket prices and problematic expansion in the US, will its entrance to the German market be successful?