All articles by Guest Author

4 strategies for boosting corporate sales for the holidays (and beyond)

As the holiday season gets closer, retailers have an opportunity to tap into the influx of corporate spending. Many businesses…
Is the high street prepared for in-store customer analytics?

Monitoring customer behaviour is nothing new in the retail world. Online shoppers are routinely tracked, often willingly consenting to cookies…
Elevating retail with omnichannel personalisation

From reserving a library book online and picking it up in person, to visiting a health clinic and receiving test…
Four ways retailers can add new brands with ease

In today’s competitive retail landscape, most retailers have adopted a multi-brand strategy that provides a one-stop shopping experience for their…
Why customer loyalty is key to building online marketplaces

With a significant amount of retailers’ marketing spend dedicated to attracting new customers, the value of repeat, loyal shoppers cannot…

What Europe’s retailers should know about sustainable packaging

Bottom-up pressure is a driving force in the consumer goods industry. As demand for eco-friendly products and solutions grows in…
Unlocking the full potential of retail chatbots

The retail industry has undergone a profound transformation in the past decade, driven by heightened customer expectations and exciting technological…
How AI is transforming the retail marketing industry

The advancements we’ve seen in artificial intelligence (AI) in the last 18 months alone have already made the technology integral…
Daily harassment of retail staff prompts call for proactive measures

The verbal abuse and harassment of retail workers is a known and growing problem, with retail crime across the board…
Scent marketing: Leveraging the sweet smell of success to foster brand loyalty

With the increasing competition from e-commerce and rising consumer demands, brick and mortar retailers are under pressure to deliver a…