The appeal follows legal action launched by the State over what it has described as “serious breaches” by the platform.
Temu, owned by Chinese e-commerce group PDD Holdings, is under scrutiny as EU policymakers probe low-cost imports.
Strobel arrives at Coty after more than three decades at P&G, where he most recently headed the company’s global skin and personal care division as president.
MWP and Peerless Clothing have acquired the brand from Mitsui & Co, which had controlled Paul Stuart for over five decades.