The global retail industry experienced a 21% drop in social media posts on blockchain in Q1 2023 compared with the previous quarter, with the highest share accounted for adidas, according to GlobalData’s analysis of social media posts. GlobalData’s Blockchain Market Size, Share, Trends, and Segment Forecast to 2030 report offers insights on application of blockchain in retail and other key sectors. It provides forward-looking analysis of the market including market sizing up to 2026, segmentation by application, potential growth opportunities, and competitive profil Buy the report here.

Notably, ecommerce was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and artificial intelligence, according to GlobalData.

Of the 50 leading companies in the retail industry, adidas had the most mentions of blockchain in Q1 2023. GlobalData identified 347 blockchain-related posts in the industry's social media activity - 0.32% of all posts - and a decrease of 21% in Q1 2023 compared with Q4 2022.

For further understanding of GlobalData's Blockchain Market Size, Share, Trends, and Segment Forecast to 2030 buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.