The global retail industry experienced a 3% rise in social media posts on customer loyalty in Q1 2023 compared with the previous quarter, with the highest share accounted for Maplebear, according to GlobalData’s analysis of social media posts. GlobalData’s Customer Loyalty in Apparel – Thematic Research report identifies the important themes and companies that have made a mark in the apparel sector, and explains the geographical dynamics of the market. Buy the report here.

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Notably, ecommerce was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and artificial intelligence, according to GlobalData.

Of the 50 leading companies in the retail industry, Maplebear had the most mentions of customer loyalty in Q1 2023. GlobalData identified 226 customer loyalty-related posts in the industry's social media activity - 0.21% of all posts - and an increase of 3% in Q1 2023 compared with Q4 2022.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.