The global retail industry experienced a 31% drop in social media posts on ecommerce in Q1 2023 compared with the previous quarter, with the highest share accounted for Alibaba Group, according to GlobalData’s analysis of social media posts. GlobalData’s Business to Consumer (B2C) eCommerce Market Size, Share, Trends, and Segment Forecast to 2026 report offers a thorough analysis of the global B2C eCommerce market, segmentation and forecast by payment methods and region, and the current competitive landscape. Buy the report here.

Notably, ecommerce was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and artificial intelligence, according to GlobalData.

Of the 50 leading companies in the retail industry, Alibaba Group had the most mentions of ecommerce in Q1 2023. GlobalData identified 8,257 ecommerce-related posts in the industry's social media activity - 8% of all posts - and a decrease of 31% in Q1 2023 compared with Q4 2022.

For further understanding of GlobalData's Business to Consumer (B2C) eCommerce Market Size, Share, Trends, and Segment Forecast to 2026 buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.