Coupang has been granted a patent for a keyword management method for electronic apparatus. The method involves changing landing page types based on keyword sets, providing information to other apparatus. The patent aims to improve search service efficiency and relevance. GlobalData’s report on Coupang gives a 360-degree view of the company including its patenting strategy. Buy the report here.

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According to GlobalData’s company profile on Coupang, AI for workflow management was a key innovation area identified from patents. Coupang's grant share as of February 2024 was 42%. Grant share is based on the ratio of number of grants to total number of patents.

Keyword management method for electronic apparatus in search services

Source: United States Patent and Trademark Office (USPTO). Credit: Coupang Inc

A recently granted patent (Publication Number: US11921801B2) discloses a keyword management method for an electronic apparatus related to a service providing a landing page. The method involves receiving a keyword and a landing page type from a search service, determining if the keyword corresponds to a specific keyword set related to the hospitality industry, changing the landing page type if necessary, and updating the dataset accordingly. The system also involves matching keywords with appropriate landing page types and sending information to the search service based on the changes made. Additionally, the method includes updating the dataset based on search results and setting states for keywords to control their exposure in search services.

Furthermore, the patent details the process of changing landing page types, determining keyword sets, and updating information related to the dataset based on search results. It also involves setting states for keywords to control their visibility in search services and updating the dataset at different intervals. The system aims to efficiently manage keywords and landing page types to enhance the user experience and optimize search results. Additionally, the patent includes a computer-readable recording medium with a program for executing the keyword management method and an electronic apparatus with a communication device and controller to implement the method effectively. The method outlined in the patent aims to streamline keyword management processes and improve the relevance of search results for users in the hospitality and product industries.

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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.