Groupon has been granted a patent for a system that delivers digital notifications of physical products to recipients. The notification reveals the product’s identity only after certain conditions are met, such as a specific date or task completion. This innovative approach enhances the recipient’s experience and anticipation of the product. GlobalData’s report on Groupon gives a 360-degree view of the company including its patenting strategy. Buy the report here.

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According to GlobalData’s company profile on Groupon, Dynamic premium pricing was a key innovation area identified from patents. Groupon's grant share as of February 2024 was 92%. Grant share is based on the ratio of number of grants to total number of patents.

Digital notification system for revealing product identity in stages

Source: United States Patent and Trademark Office (USPTO). Credit: Groupon Inc

A recently granted patent (Publication Number: US11922484B2) discloses an innovative apparatus and method for enhancing the experience of receiving a product through digital unwrapping. The apparatus includes a processor and memory with computer program code to receive an order for a product via a network, provide a digital notification to the recipient containing a hyperlink that gradually reveals information about the product as specific criteria are met, and coordinate physical delivery of the product after the digital notification is viewed. The method involves similar steps, including determining the satisfaction of digital unwrapping triggers and modifying web content accordingly.

Furthermore, the patent covers a non-transitory computer-readable storage medium with instructions for executing the digital unwrapping process, providing notifications to recipients, and initiating physical product delivery. The disclosed technology aims to create an engaging and interactive experience for recipients by progressively revealing information about the product through digital means, enhancing the anticipation and excitement associated with receiving a package. By combining digital notifications with physical product delivery, the system offers a unique way to engage customers and add value to the overall shopping experience.

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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.